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UCC Home> Distance Education> Online Courses Spring 2008

   Distance Education - BUS 210300 Information   

Distance Education @ Union County College
Online Course Information

Course Information
Marketing and the Global Environment
BUS 210 300
Spring 2008
3 credit hours
Start date: 01-24-08
End date: 05-20-08
  Examines the historical foundation of cultural, political, and economic diversity and its effect on marketing. Discusses the forces related to the emergence of the global market place: trade liberalization 1. advances in communications, 2. the role of mass media in introducing the ideas and the lifestyles of other cultures, and 3. transport technology.  Prerequisites: ENG 088, BUS 101, BUS 208, ENG 098.  3 credit hours
Instructor Information
  Wynn Phillips
email: wphillips@ucc.edu
voice: 908 497 4247
Special Information
Textbook(s):
  International Marketing, Michael R. Czinkota, IIkka A. Ronkainen, 8th Edition, Thomson South-Western
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