Business Marketing

The Marketing Program prepares students with a fundamental knowledge of business procedures with an emphasis on a specialization in Marketing. Additionally, the program contains a substantial general education component to provide students with a more complete educational background. Although this program is not designed to be a transfer program, many of the courses would be acceptable for transfer. Upon completion of this program, students will be qualified to enter entry-level positions in advertising, marketing, public relations, and retailing and sales. Individuals currently employed in the Marketing area may wish to sharpen their skills by enrolling in certain courses or the entire program.

Upon successful completion of all program requirements, graduates will be able to:

  • Communicate effectively in written, verbal, and electronic formats
  • Demonstrate an ability to do product planning, distribution, pricing and promotion in support of a specified marketing initiative
  • Discuss the sociological and psychological principles that apply when studying and managing the behavior of customers/consumers
  • Describe the general environmental factors that impact local, national and global trade
  • Enumerate the principles governing the ethical practices of the marketing industry